In addition to single-copy sales, El Conquistador was popular with schools, which used it as a learning aid because all articles were published in both English and Spanish.

In January 2002, Vision del Fox Valley started covering issues of interest to the Hispanic community in Elgin on a monthly basis.

In February 1993, the newspaper changed its frequency to twice a month, with plans to expand coverage beyond the Fox Valley area.

In 1997, circulation was reviewed and an opportunity came to cover the Hispanic community in the growing Joliet market, located in the southwestern Chicago suburbs.

Changes included elimination of Joliet as a coverage area, and circulation was increased throughout McHenry County to better support the NorthWest News Group market.

In June 2006, NorthWest News Group purchased Lo Nuestro, a bilingual Hispanic publication serving DeKalb County.