Elara (formerly PH Towers) is a 50-story timeshare building and non-casino hotel at 80 East Harmon Avenue in Paradise, Nevada, located behind the Planet Hollywood resort that operates on the Las Vegas Strip.

When it opened, the tower featured 1,201 units, approximately 200 of which would be used as timeshares, while the remainder would be used as hotel rooms for the Planet Hollywood resort.

Because of financial difficulty, Westgate Resorts sold the tower in 2011, and Hilton Grand Vacations Company was appointed to rebrand it and to handle sales and marketing.

The project was envisioned as a $200 million complex that would include 100 to 150 condominium units and would provide easy access to the Aladdin resort.

[1] In November 2000, it was announced that the five-acre parcel, southeast of the Aladdin, would be sold to The Athena Group LLC, New York.

[3] Robert Earl, founder and chief executive of Planet Hollywood International Inc., led a group that purchased the Aladdin resort in June 2003.

[4] Details were finalized over the course of 16 months until April 2005, when Westgate Resorts announced that it would build a 52-story, $400 million timeshare tower on the five-acre property southeast of the Aladdin.

Las Vegas-based Klai Juba Architects was hired to design the Planet Hollywood makeover as well as the timeshare tower, which was to consist of blue glass.

[7] The tower, located on 4 acres (1.6 ha),[8] was topped off on July 2, 2008, during a ceremony that included actor Sylvester Stallone and Nevada governor Jim Gibbons as guests.

[4][7] The tower contained 1,201 units and 28 penthouses,[11][10] and was owned by Westgate Resorts, while Planet Hollywood was the marketing and operating partner.

[14][16] Westgate Resorts began suffering from effects caused by the Great Recession, as banks were declining to finance sales at the tower.

"[19] After three months of negotiations, Tutor-Saliba Corporation filed a $19.3 million lawsuit against Westgate Resorts in May 2010, alleging that it was owed money for constructing the tower.

Mark Waltrip, chief operating officer for Westgate Resorts, denied the allegation and said that Tutor-Saliba owed Westgate Resorts $18 million, "including overcharges, credits due for unperformed work, liquidated damages for untimely performance and failure to comply with the plans and specifications of the project."