Unbound Group, formerly Electra Private Equity, is a British-based online company specialising in clothing and specialist footwear.

[2] In 2005, Electra Partners Europe completed a spinout from its investment trust parent.

[4] In August 2021, the company announced that, following the spin-off of its hospitality business Hostmore plc (the parent company of TGI Fridays in the United Kingdom), it would rename itself Unbound Group and transfer to the Alternative Investment Market.

[6] The company subsequently converted to being a retailer of clothing and specialist footwear.

[7] Since February 2002, the company has focused on the sale of clothing and specialist footwear.