On January 13, 2021, it was announced that the celebration of the 25th anniversary of Japanese media franchise Pokémon would commence with a musical collaboration with Perry.
[1][2] Describing herself as a "lifelong Pokémon fan",[3] she stated that "In this moment of unknown, there are dependable places and characters and institutions and people, and I hope I can be one of them.
"[4] On May 10, 2021, the singer officially announced the single's title and release date through her social media accounts.
[16] The song serves as the second single of Pokémon 25: The Album after Post Malone's cover of "Only Wanna Be with You".
[7] A staff review from Billboard wrote that the song "sees Perry return to anthemic pop.
[13][30] It was recorded on Hawaiian island Oahu in such locations as Diamond Head Lighthouse and Kualoa Ranch.
Perry told MTV said that one of the ideas behind the music video was a "reminder of her trying to figure out who she wanted to be as a teenage artist performing under her given name, Katheryn Hudson."
Singer also added that she chose Hawaii as clip's location because it "provided the perfect lush and naturalistic surroundings.
Meili Aspen Caputo was finally cast to play the younger version of the singer in the video.
The actress said that her mother received a phone call from the production team, and after a hair color change, Caputo played in the music video.
"[6] Good Morning America shared a thirty-second sneak peek of the "Electric" music video on May 13, 2021, which premiered in full the following day.
[34] Entertainment Weekly's Joey Nolfi and Pure Chart's Yohann Ruelle described the music video as "adorable.