It is in a converted building once part of the General Electric Switchgear Plant and opened in 1995.

The venue features a variety of musical acts in the rap, electronic, heavy metal, rock, grunge, and pop genres.

In 1968, the "Electric Factory and Flea Market", a concert venue, opened in a converted tire warehouse on the northwest corner of 22nd and Arch Streets.

Kaplan sold his stake in the company after the Atlantic City Pop Festival in 1969 and Magid became a partner.

The venue hosted concerts, including performances of The Chambers Brothers, Jimi Hendrix, and The Who, until 1970 and was torn down in 1973 to be replaced by flats.