It was owned by Andrea Radrizzani and DAZN Group (executive of the sports marketing MP & Silva) and The Channel Company.

In May 2018, Eleven Sports announced the purchase of the rights of the UEFA Champions League and LaLiga Santander for the Portuguese market.

On 19 June 2018 Eleven announced that it had purchased the rights to broadcast the Scottish Premiership, Belgian Pro League (starting in 2018-19 season) and Bundesliga (starting only on the 2019-20 season)[3][4] At an interview with local newspaper Expresso, Danny Menken (Eleven's Group Managing Director) referred that Eleven Sports will comprise as a premium package of two 24/7 HD channels (with 4 pop-up channels for overflow coverage) costing less than €10 per month (with discounts for season pass subscribers).

[6] On 3 December 2019 Eleven Sports announced it would trial an entry into the PPV market in Portugal with the Andy Ruiz Jr. vs. Anthony Joshua II fight.

[8][9] With the exception of content in Belgium, Portugal, and Taiwan were rebranded as DAZN Eleven Sports later in the same month with the Eleven brand existing only as linear channel in Portugal, Belgium and Taiwan until July 2024 after they were replaced as part of DAZN's linear channels.