Nurul Elfira Loy Binti Ahmad Sabri, was born on 8 March 1994 in Kuala Lumpur, Malaysia.
Elfira started her acting career at the age of 12 as a child performer in Ali Baba: The Musical Theater (2006).
She was dubbed in her first telemovie drama as titled Cinta Itu Buta performed as school girl character.
[2] (2011–2012) In 2012, she acted as Juju in the movie Jangan Ambil Padang Kami; a story based on life of flat residents and Bella in hit drama Dalam Hati Ada Taman (2012) together with Randy Pangalila.
Elfira Loy is also model and actress for TV commercials and advertisements for brands such as Motosikal Honda, Sunway Lagoon, Mee Sedap, Institut Jantung Negara, Bank RHB, Mamee Slurp and The New Face Of Maybelline New York (Malaysia).