The tower was again prosperous following World War II, when demand for Elgin goods increased.

However, this prosperity was only temporary, and the tower again fell on hard times in the 1960s, particularly after the 1965 closing of the Elgin National Watch Company.

The tower was eventually purchased by William R. Stickling, who went to great lengths to restore it.

It was donated to a charity named in his honor following his 1999 death, and the William R. Stickling Charitable Foundation continues to maintain the structure.

The tower is one of only two Art Deco buildings in Elgin and was added to the National Register of Historic Places in 2002.

The end of World War II in 1945 brought a great demand for manufactured supplies, again making Elgin an important industrial center.

The 1971 opening of Woodfield Mall in nearby Schaumburg sharply decreased shopping demand in the city, and, in the early 1980s, major retailers such as Sears and JC Penney shuttered their downtown Elgin stores and relocated to Spring Hill Mall.

The tower's facade was restored by the Williams family in 1975 in an effort to rehabilitate the downtown area.

Three years later, William Stickling purchased the tower and continued to make improvements.

Special lighting was installed on the building's exterior in 1999 to showcase its architectural merit.

The building's entrance, two sets of three glass doors, faces the southwest and is flanked by Corinthian columns.

Classic elements are carved into the limestone base, consistent with Art Deco style.