[2] Her father (Samuel Cummings Hair) ran Interstate Advertising, an outdoor and airport display company in North Carolina.
[3] At age 15, she founded an alternative newspaper, The Naked Truth,[1] and was editor of The Country Day Monitor.
After graduating from Harvard Business School, DeMarse became assistant to Robert Flanagan, CEO of Western Union.
At that time, iLife was in financial trouble and ranked #7 on the March 2000 Barron’s “Burn Rate” list.
[6][7] Two quarters later, ad revenues had increased, and the company's cash flow returned to break-even levels.
On November 1, 2001, DeMarse testified before the US Congress on the impact of 9/11 on the credit card billing of the consumer.
[13] DeMarseCo acquired multiple tech companies, including: ClickSuccess, Freedom Marketing, and All Star Directories.
[22][23] DeMarse has contributed to the Bill T. Jones/Arnie Zane Dance Company for 20 years, serving as secretary, treasurer and ultimately, the President of the Board.