The album was recorded immediately upon Estrada signing onto RockSTAR Music Corp in 2007 and slowly released three successful singles within that year: "Insataible", "Ix-Nay", and "Unlove You".

The album's musical range is predominantly pop, mixed with elements of rock, urban contemporary and R&B.

The album produced two number one singles on Canada Top 40: "Insatiable" for six consecutive weeks[9] and "Unlove You".

[10] "Unlove You" also became Estrada's most successful single on the Canadian Billboard Hot 100, reaching the Top 20 spot at number 11.

The melody of the intro and chorus to the song "One Last Time" sounds like Kenny Rogers' 1978 hit "The Gambler".