It is right next to the Jersey Gardens mall and also located in an Urban Enterprise Zone.
Built on a former landfill, in 1990 the Swedish-based home furnishings store, IKEA, opened.
It became very successful, and by the mid-1990s, an Incredible Universe store opened next to IKEA.
Toys "R" Us Kid's World, a prototype store also opened which included 100,000 sq ft (9,300 m2).
of space, including Toys "R" Us, Kids "R" Us, Babies "R" Us, the Warner Bros. store, Kids Foot Locker, a photo studio, children's hair salon, play area, candy store and Pizza Hut.