[1][2] Both sisters previously posted vlogs under the monikers EllesGlitterGossip and otherjuicystar07, allowing subscribers to keep track of their daily lives outside of the YouTube community.

[3] Their respective second YouTube channels move away from purely beauty and fashion-related videos and branch into other topics such as health & fitness, their daily musings, and other random interests.

[4][5] In late 2015, it was announced that Blair and the girls' father, Scott, would be cast in The Amazing Race 28, which will be a special edition with social media personalities but their season came to an end in Leg 7 where they placed 7th.

[10] They were later invited by Seventeen to offer makeup tips and suggestions to readers and in an interview with Good Morning America Blair mentioned that she had to become homeschooled due to a bullying situation in her sophomore year of high school.

[12] In 2012 the Fowlers became the hosts and main judges of the webseries Beauty Vlogger Boot Camp, which revolved around young men and women aspiring to be online gurus.

The two later released a novel entitled Beneath the Glitter (written by a ghostwriter, as cited at the end of it), with the character supposedly being only loosely based on the sisters.

However, they stopped mentioning those samples, leading to frustrated followers contacting the company and being told that there will not be a full size fragrance, and that they can get a refund.

!”[14] She stated that the company producing the Skylark perfume backed out of their agreement, and told the sisters that they were not able to address the situation to their followers.

For a few years, she stopped posting on her channel, but recently started again stating that she will make videos again but not consider it her full-time job[17] On July 3, 2015, Elle became engaged to singer and songwriter Alex Goot.