Hosted by Phil Keoghan, it featured eleven teams of two, each with a pre-existing relationship and including at least one notable social media personality, competing in a race around the world in order to win US$1,000,000.
Filming of The Amazing Race 28 began on November 15, 2015, with host Phil Keoghan broadcasting each team's arrival at the first clue location, the Monumento a la Revolución in Mexico City, via social media.
[2][3] In total, this season spanned 18 cities and 10 countries over 27,000 miles (43,000 km) and included first-time visits to Armenia, Colombia, and Georgia.
[5] Filming of the show was also reported within and near Tbilisi, Georgia at the Narikala fortress, Rustaveli Theatre, the Bridge of Peace, and the Jvari Monastery in Mtskheta on November 27, 2015.
Keoghan stated that bringing in contestants whom younger viewers may be more familiar with, particularly when promoted over social media, generated interest in earlier seasons of the show.
[20] Luke Gelineau of TV Equals called this season "an agonizing series of frustrating legs filled with stupid decisions and vapid contestants.