Ellevest is a robo-advisor investment platform and financial literacy program primarily for women.
[4] Ellevest provides digital investing tools and financial guidance, as well as private wealth management for individuals, families, and organizations.
The algorithm also factors in that women typically hit their salary peaks earlier in life than men and typically have lower salaries due to the gender pay gap.
[3] Ellevest also allows its users to financially plan for income breaks or decreases, which can be necessary due to having children or providing elder care.
[5] Though it initially began as a long-term wealth management platform, it now includes workshops and financial planning.