Isadore Elliot Handler (April 9, 1916 – July 21, 2011) was an American inventor, business magnate, and the co-founder of Mattel.
With his wife, Ruth Handler, he developed some of the biggest-selling toys in American history, including Barbie, Chatty Cathy, Creepy Crawlers, and Hot Wheels.
[1][2] Isadore "Izzy" Elliot Handler was born to a Jewish family in Chicago, Illinois, on April 9, 1916.
[3][6] Mattel received its name from business partners Harold "Matt" Matson and Elliot Handler in 1945.
Toys were made for cartoon favorites such as Bugs Bunny and Porky Pig, and for television characters such as Herman Munster and Mr. Ed.
[9] Handler died of heart failure at home in Century City, a district of Los Angeles, California, at age 95 on July 21, 2011.