On 25 May 2023, Rolling Stone announced a partial tracklist of the Barbie soundtrack, with two additional tracks and surprise artists to be revealed at a later date.

[2][3] On 12 July, Smith teased the song on Twitter with a clip from the film.

[4] Smith was invited by Barbie director Greta Gerwig and soundtrack producer Mark Ronson to write a song from Ken's perspective.

[2][5] Ronson described the track as "the missing piece of Ken's puzzle" and "put[ting] the sound of Ken's liberation perfectly into song".

[6] All credits are adapted from CD liner notes of Barbie the Album.