[3] Mattel worked with BIG, the branding and design division of Ogilvy & Mather, to develop the creative concept, identify a location, explore featured activities and identify partners.
Slade Architecture led the design including the exterior, interior, fixtures and furnishings.
Spa treatments, hair and nail services, and skincare products were available.
The Barbie Cafe was a collaboration with Australian celebrity chef David Laris.
Barbie chocolates were available, also created by the Australian celebrity chef David Laris.