Consumer feedback confirmed a need for an easier to use delivery method, which prompted the company to develop easy to squeeze bottles featuring a twistable orange cap, introduced in 1962.

[8] Over the next few decades, Elmer's focused on expansion of adhesive products for school and home, in addition to developing a variety of hardware sealants, compounds, and caulks.

In response to teacher requests for an easier-to-use, no-mess bonding method, Elmer's introduced its line of glue sticks in 1983, easing application and reducing mess.

[8] In 1989, Borden, Inc., and Toagosei America entered into a joint venture partnership to manufacture, sell and distribute cyanoacrylate and anaerobic adhesives under the Krazy Glue and Aron Alpha trademarks.

Two years later, Elmer's was purchased by another private equity firm and merged with Hunt Corporation, known for development of adult arts and crafts, and office products, including the X-Acto and Boston brands.

[12] In 2013, Elmer's partnered with researcher Richard Rende, Ph.D., to explore the benefits arts and crafts can offer children in the early years of growth and development.

His research revealed that creative interaction between parents and young children engaging in activities like arts and crafts not only provides immediate and lasting cognitive benefits, but also creates a unique bonding experience.

[14] Elmer was a huge hit with the public and was frequently seen alongside Elsie and their children (Beulah and Beauregard created in 1948, and twins Larabee and Lobelia in 1957[15]) in most promotional and advertising campaigns.