[citation needed] Candle production grew considerably after Obremski's father devised a "heated room", which enabled cost-saving liquid wax deliveries at the first factory site in Holyoke.

Obremski's invention of a turntable taper wheel allowed production to double, while at the same time decreasing the need for more labor hours.

[citation needed] In 1975, she managed the first Yankee Candle Shop located where the Village Commons in South Hadley now stands.

Rydin launched a major advertising campaign and the line was picked up by mass retailers Linens-N-Things and Bed Bath & Beyond, pushing sales to their highest levels yet.

On February 6, 2007, the company was acquired by the private equity group of Madison Dearborn Partners LLC for approximately $1.6 billion.

The candles have a wooden wick that crackles when burned, and use a blend of paraffin and soy wax to reduce spatter and residue.

A spokesperson from the company has revealed that the closing of outlets in the country is due to reducing demands and sales as well as logistical challenges post-pandemic.

It features all available Yankee Candles as well as kitchen and home accessories, New England crafts, gifts and collectibles, a toy shop, picnic grounds and a "Bavarian Christmas Village" filled with decorated Christmas trees and a toy train that runs through to Santa's Workshop, where animated elves and an 'assembly line' for wooden vehicles surround Santa Claus's desk.

[17] Since the outbreak of the COVID-19 pandemic, social media users observed a correlation between increases in reported COVID-19 cases and negative reviews of Yankee Candle products.