Emily B. Falk is an American psychologist, neuroscientist, and professor of communication at the Annenberg School for Communication at the University of Pennsylvania,[1] holding secondary appointments in psychology[2] and marketing.
in psychology from the University of California, Los Angeles, and a Ph.D. in psychology from the University of California, Los Angeles.
Falk directs the Communication Neuroscience Lab, a research laboratory that takes an interdisciplinary communication neuroscience approach to link neural activity to individual, group, and population behaviors.
[6] Specific research lines include predicting behavior change (including changes in sunscreen use,[7] tobacco smoking, [8][9] and sedentary behavior[10]) following exposure to persuasive messages.
Another line of research links neural responses to health messages to population level behavioral outcomes.