[2] The underlying assumption is that best (customer/employee) relationships are emotional in nature and achieved when companies succeed in not only satisfying certain needs (e.g. compensation), but also making interactions pleasurable.
[4] Following Krippendorf, EED focuses on creating meaningful and sense-making opportunities for engagement,[5] and addressing aspirational [4] and fundamental psychological needs of an employee, such as autonomy, competence and relatedness.
Many elements can make up a successful employee experience, including office environment, reward and benefits, flexible working and casual dress policies.
Human resource management, operating across hierarchies and departments, plays a central role in design, distribution and delivery of EED.
As co-creation is an important design principle, it is a shared task and joint responsibility of leadership, HR professionals and employees.