It was started in December 2008 by Tim Burrowes, and has since gone on to become a popular source for news, analysis and commentary on the advertising, PR, and media industries.

However, the site quickly became the prime focus after it rapidly gained an audience through its fast reporting on industry news and critical commentary.

In November 2011, the magazine was relaunched with a widened focus on all types of media and entertainment, although it would also continue to cover the Australian screen industry.

[11] In 2010 and 2011, Encore published its "Power 50", comprising "screen professionals who have achieved new heights... whose decisions influence and shape Australia's audiovisual industry".

[3] As of 2019[update] it attracted over 2000 attendees across three days,[16] and through its high ticket price and significant sponsorship deals, became a major income stream for the publication.