[7] The band would go on to gain popularity within the Swedish and European visual kei community, drawing heavy inspiration from Japanese rock music and aesthetics.

[citation needed] In 2013, the music video for My Reality won the International Platinum Award at the "Wasaga Beach Short Film Festival".

[18] Endigo launched her self-titled YouTube channel in 2013, initially as a hobby, focusing on music covers, original songs, and vlogs.

[24] In 2021, Endigo released a song called Huggy Wuggy,[25] based on a character from the video game Poppy Playtime.

The song gained popularity in 2022 when it went viral on TikTok,[26] with users (mainly children) incorporating it into their Poppy Playtime-related videos.

This led to some controversy, as parents around the world expressed concerns about their children's safety due to the song's graphic and violent lyrics and the game's creature design.

[38] In the first episode, Endigo landed at the bottom and won the lip-sync against Almighty Aphroditey to "Puss & Kram" by Daniela Rathana.

Following her appearance on Drag Race Sverige, Endigo announced that she had signed a management partnership with the Swedish company Clap Your Hands AB.