[1][2] Endy primarily operates as an online storefront, with their main headquarters in Toronto.

[5] Endy was founded in 2015 by CEO Mike Gettis and Chairman Rajen Ruparell (previously of Groupon International).

[12] Dragons Michele Romanow, Arlene Dickinson, and Joe Mimran jointly offered a $1 million investment in exchange for 7.5% of the company.

[10] In August 2018, Endy opened a new distribution centre in Langley, British Columbia.

[13] In 2018, Dominican baseball player José Bautista, formerly of the Toronto Blue Jays, became an investor for Endy after meeting with Gettis and Ruparell earlier in 2016.