[5] In 2015 and 2016 the firm came under the ownership and operation of Malaysia-based Kumpulan Perangsang Selangor (60%)[6] and Kaiserkorp Corp (40%)[1] as a result of acquisitions made then.
[15] In September 2006, King Koil signed a licensing agreement with Askona to manufacture and market mattresses in Russia, Belarus, Ukraine, and Kazakhstan.
[20] The Avondale facility of King Koil serves 17 states, such as Arizona, Arkansas, Alaska, California, Colorado, Hawaii, Idaho, Louisiana, Montana, Nevada, New Mexico, Oklahoma, Oregon, Texas, Utah, Washington, and Wyoming.
The company manages manufacturing and distribution in the eastern United States through a strategic partnership with Blue Bell Mattress.
[22] In September 2013, King Koil signed a sole licensee agreement with Real Innerspring Technologies Limited (RITL), involving an investment of ₹400 crore (US$46 million).
[24] King Koil India operates in both the retail and hospitality sectors, with notable clients that include Hilton, Hyatt, Marriott, Radisson, and Ramada.
[25] In March 2023, USA Today conducted a review that included testing King Koil's air mattress, with the publication describing it as comfortable.
[26] In September 2023, CNN's editor tested King Koil's air mattress and called it a clear winner in their review.