Enjoy Enjaami

It was written and sung by lyricist Arivu and Dhee, and composed and arranged by Narayanan under the music label/management Maajja, an independent platform launched by Indian producer A. R.

"Enjoy Enjaami" is a pop and hip hop song incorporating elements of R&B and oppari, a folk music style of Tamil Nadu.

Its lyrics discuss civilizations and natural resources, inspired by events of colonial India, and is a homage to Tamil culture and people.

However, he wanted the song to reach everyone and yet to have a political depth to it, which is according to Arivu, the idea — ulagam naaikum, narikum, punaikum, elikum, pooranukum sontham dhan (The world is for all the living beings) — came up.

Valliammal makes an appearance at the end of the music video, sat on a throne-esque seat, flanked by Arivu and Dhee to her left and right.

Land of the rich and the poor Where we worship the deity with devotion Ratinandha's nectar, a sacred offering The blessings we received, the troubles we forgot Our rhythm is gone, these tunes are fading What happened, my dear?

[8] The song and its music video received viral response for the picturisation, visuals, direction and for its lyrics and tunes which was touted to be a "fun and inspiring number".

[27] It was widely praised by celebrities from the Tamil film industry including Dhanush, Sai Pallavi, Siddharth, Samantha,[28] Vignesh Shivan, Dulquer Salmaan,[29][30] Lokesh Kanagaraj, Pa. Ranjith, Selvaraghavan[31] and also by the Indian Cricketer Ravichandran Ashwin.

[34] Writing for The Hindu, Chennai-based critic Kavitha Muralidharan stated that "the song packs a punch with its vibrant frames and lyrics", further adding that "the timeless attachment to land, environment issues, the pain of the landless labourers and the love of nature, gives this seemingly easy earworm of a song both its depth and its rich character".

[32] Prathyush Parasuraman of Film Companion South stat that the song has "a kind of narrative storytelling, similar to Tamil’s Sangam Thinai poetry, where character and thus feeling is reflected in and thus subservient to nature and the landscape".

"[38] The New Indian Express chief critic Hymathi M, listed it in one of the few songs that "used by listeners to comfort our mind and soul during pandemic times".

[39] Writing for The Wire, Sreenidhi Padmanabhan, a student at Jawaharlal Nehru University with her professor Ajith Kanna, stated that "the song is a remarkable lyrical and musical intervention that takes us one step closer to annihilating caste".

[45][46] Weekly charts Despite the song's success, its contributor, rapper-cum-lyricist Arivu, was notably not included on the cover of the July 2021 edition of Rolling Stone India magazine,[50] which included singer, Dhee, and rapper, Shan Vincent de Paul, with the latter being the lead performer on "Neeye Oli" for which Arivu contributed lyrics to.

[51] Pa. Ranjith criticised the executives of Rolling Stone India and music platform Maajja, for failing to credit the lyricist and interviewing him.

[53] Shan Vincent also came in support of Arivu, calling out Maajja for his erasure, but criticised Ranjith for creating a rift between the two Tamil rappers.

[54][55] Noel Kirthiraj, the CEO of Maajja, eventually responded that "The cover has nothing to do with the songs Enjoy Enjaami and Neeye Oli, but I understand the confusion as they were promoted along with it.

"[56][57] In response to the controversy, Rolling Stone subsequently released another cover of that magazine, featuring Arivu and other Maajja artists, in August 2021.

[58][59] The controversies demonstrate that despite the song being set up to challenge socio-musical power relations within the musical economy, it reinforced the same caste hierarchy.

On 1 August 2022, Arivu wrote a detailed post on Instagram, saying that he took the sole responsibilities of songwriting, composition and performing the track, and nearly spent six months on the creation of the song.

[66][67] In order to launch this initiative in India, DJ Snake remixed the song with the original singer Dhee, blending "electronic dance music" with "distinctive styles influenced by the sounds native to Tamil Nadu".

[70] Varun Krishnan of The Indian Express wrote "The song is composed of distinctive styles that work together to create a sound like no other.

"[7] This remixed version of the song was displayed in the Times Square Billboard in New York, becoming one of the first Tamil independent single to be showcased here.