[1] The song was picturised on the character Kabilan (Arya), who had his share of ups-and-downs in his life, but is eventually trying to bounce back with all his might.
[8] The video song was filmed at Studio MOCA, in order to create a "fantastical sci-fi world driven by fashion".
[12] On 20 August 2021, the magazine Rolling Stone India published a cover edition for the month July 2021, featuring the singer Shan Vincent de Paul and Dhee, who gained immense popularity after the song "Enjoy Enjaami".
[14] This gained the attention from Pa. Ranjith, who went on criticise the executives of the magazine and music platform Maajja, for failing to credit the lyricist and interviewing him.
[15][16] Netizens pointed Arivu's erasure as a significant example of caste-based discrimination as he belonged to the marginalised Dalit community.
[17] Shan Vincent also came in support for Arivu, calling out Maajja for his removal, but also criticised Pa. Ranjith for creating a rift between the artists.
[18][19] He released the rap song titled "Take Cover" which had verses criticising the director, for not including his version in the film Sarpatta Parambarai, and had denied composer Santhosh Narayanan's requests on his inclusion in the album.
[22] Noel Kirthiraj, CEO of Maajja, released a statement in response to the issue regarding Arivu's erasure, saying:[23] The cover has nothing to do with the songs Enjoy Enjaami and Neeye Oli, but I understand the confusion as they were promoted along with it.