Its bright green glossy foliage gives brilliant coppery to red fall colors.

In spring it offers a profusion of bell-shaped (campanula, "little bell"), creamy white flowers with red veins, similar to those of the distantly related Pieris.

[1] The plant was brought to England by Charles Maries, who was plant-hunting in Japan at the time for Veitch Nurseries.

The shrub can exceed expectations of height under the right circumstances, as at William Robinson's Gravetye Manor, where a pair planted about the turn of the 20th century reached 15 ft (5 m).

[2] Exposure: Full sun to part shade Spacing: 4' to 5' apart Average height x width: 10' tall x 5' wide Fertilizing: Fertilize in spring just before new growth begins Cold hardiness: -20 °F Water use: Keep soil evenly moist.