Enrique García-Herreros Codesido (29 December 1903 - 18 September 1977) was a Spanish humorist, drafter, poster artist, filmmaker and mountaineer.

[1] Luis García Berlanga defined him as the one who invented the promotion and advertising.

[2] He found out Nati Mistral and he was the personal manager of Sara Montiel until 12 December 1963.

[3] He died from an accident while climbing Cornión, Picos de Europa, on 18 September 1977.

[4] He was married to the Olympic sportswoman Ernestina Maenza Fernández-Calvo, with whom he had a child.