It meant one involved in a poster's production and distribution, not its design: in particular, for producing handbills, setting up type and coordinating flyposting on walls, giving news on local and national events on a range of subjects.
[2]) Artists such as Jules Chéret, the brothers Léon and Alfred Choubrac, and Alfons Mucha became famous within the art world, working almost exclusively on advertisements.
[3] In France, several famous painters such as Henri de Toulouse-Lautrec also worked on poster advertising for products or entertainments.
Artists Raymond Hains and Jacques Villeglé, meanwhile, took the name of affichistes for their photomontage work with collages of torn-up poster fragments.
[4] In the last three decades of the twentieth century, techniques of offset printing and digital image processing became more widely used, but these new methods and media led to a great deal of innovation in poster design with new modes of expression.