Plainly stated, enrollment management is an organizational concept and a systematic set of activities designed to enable educational institutions to exert more influence over their student enrollments.
[1] Such practices often include marketing, admission policies, retention programs, and financial aid awarding.
Strategies and tactics are informed by collection, analysis, and use of data to project successful outcomes.
Competitive efforts to recruit students is a common emphasis of enrollment managers.
The numbers of universities and colleges instituting offices of "enrollment management" have increased in recent years.