GEM represents a synthesis of traditional student support areas into seamless, cross-functional operations designed to integrated stakeholders, consolidate key assessment mechanisms, and bolster service levels.
This dynamic paradigm includes codependent functions working congruently to strategically manage overall enrollment levels and the student experience.
These include enrollment planning, marketing, recruitment and admissions, advisement/coaching, financial aid, student services, retention, and alumni relations.
Regardless of staffing levels, integrated interdependence in GEM will ideally create an environment whereby a cross-trained professional from a graduate office is able to support a student throughout their time at the institution.
In January 2022, AACRAO released [1]“The Evolution of Graduate Enrollment Management” written by Ariana Balayan, Christopher Connor and Joshua LaFave which was published in the SEM Quarterly (SEMQ) journal.