Environmental Choice New Zealand

[1] The label is owned and endorsed by the Ministry for the Environment of the New Zealand Government.

[1] The Environmental Choice programme, which started in 1992,[1] is administered by the New Zealand Ecolabelling Trust[2] on behalf of, but independently from, the Ministry for the Environment.

[3] The trust and the programme are part of the Global Ecolabelling Network.

[1][2] The label identifies products and services that meet high-quality environmental standards throughout their life cycle.

[3] It is New Zealand's only ISO Type I ecolabel[1] and the country's most comprehensive and robust product-focused certification.