Eremophila mackinlayi, commonly known as desert pride,[2] is a flowering plant in the figwort family, Scrophulariaceae and is endemic to Western Australia.

The flowers are borne singly in leaf axils on a hairy stalk which is up to 1.5 mm (0.06 in) long and, unlike those of E. hygrophana, are densely clustered near the ends of the branches.

Flowering occurs from May to October and the fruits which follow are oval or bottle-shaped, with a dense covering of woolly hairs and are 7.5–10 mm (0.3–0.4 in) long.

[3][4]Eremophila mackinlayi was first formally described in 1864 by Victorian Government Botanist Ferdinand von Mueller in Fragmenta phytographiae Australiae.

It grows best in well-drained soil when grown on its own roots, in full sun or partial shade and in an area with good air flow.