[4] By utilizing Transparent Imaging Matrix technology on the floors and walls, the GlassBox was a dynamic billboard for advertising and informational purposes, and its interior space could be used for office, residence, retail, or storage.
By November 2011, locations included Sydney, Brasília, Dubai, Las Vegas, Paris, Seoul, Ho Chi Minh City, Shanghai, and Copenhagen.
Clough covered the façade of the São Paulo store with more than 9,000 non-repeating wooden tiles containing letters from more than 28 world languages, as well as 400 symbols drawn by his twelve-year-old nephew.
Wallpaper described its exterior: "The outside wall planted with orchids, and inside multicoloured hosiery is strung up like an erotic spiderweb in an installation by artist Madeleine Berkhemer across the entrance hall.
"[12] The New York City showroom garnered praise for "achieving authenticity and charm through the use of salvaged and collected materials," including wrought-iron gates, antique furniture, and stained glass panels.
They hired Clough to renovate, and as a surprise for the family's four young children, he built into the apartment an elaborate "scavenger hunt" comprising 18 clues implanted into the fabric of the rooms.
The puzzles involve ciphers and riddles to secret compartments, a narrative tracing inspiration through 40 historical figures, and a soundtrack featuring original music by Canadian folk musicians Kate Fenner and Chris Brown.