He works as an editor for the Austrian newspaper Der Standard and is correspondent for the London business paper Financial Times.
[4] In an op-ed in the newspaper Der Standard of August 2014, he wrote on the Russo-Ukrainian War that negotiations with Russian President Vladimir Putin would be useless, because he would lie to any discussion partner.
[5] On 24 November 2014, Frey was part of a televised discussion at the Austrian political talk show Pulse 4 News "Pro and Contra" on the Russo-Ukrainian War.
Frey called another guest, German stock trader Dirk Müller, a Russian propagandist based on his description of American interests in Ukraine.
[6] He was heavily criticized in his blog at the Standard by many readers for his, as seen by them, one sided description of the Ukrainian conflict and his conduct during the televised discussion.