Eric Friedl, also known by his stage name, Eric Oblivian, is a musician and the founder and owner of Goner Records, an independent music label and record store located in Memphis, Tennessee.

He was a founding member of the Memphis garage-rock band Oblivians, and has also been a member of or performed with the Bad Times, The Dutch Masters, the True Sons of Thunder, and the New Memphis Legs.

Friedl was a founding member of the garage-rock outfit Oblivians.

The Oblivians formed in 1993, releasing their first LP, Soul Food, in 1995.

Goner's second release was by The Oblivians, with their first LP, Soul Food.