Ericsson DBH 1001 telephone

Material change from steel to Bakelite brought new opportunities in design, while also reducing the production time for the housing.

The device with its simple, curved angular design became an instant hit with the industry as well as the consumers, and was highly influential.

[6] Already in the mid 1930s, Ericsson showed a white Bakelite phone in advertisements, often in the hands of a young woman.

At the 1939 World Fair in New York City, Ericsson showed a transparent variant made of acrylic and diakon plastic.

[7] During 1950, Ericsson also experimented with a keypad version, instead of the rotary dial, but it would take another ten years before they became standard in Swedish phones.