Erika Michaelanne Costell (born November 12, 1992)[2] is an American Internet personality.

Costell was born in Toledo, Ohio, but she was raised in Bedford Township, Monroe County, Michigan, growing up with 12 siblings.

She majored in business administration and left the university before her final semester in order to pursue modeling in Los Angeles.

[5] In 2015, Costell became the first employee of Jake Paul's Team 10 on the business side as his assistant and later went on to be the COO Chief Operations Officer.

[5] [citation needed] Following her 2018 breakup with Paul, she left Team 10 to pursue her own independent career, and signed with The Orchard for music.