The superficial resemblance is in the foliage, which, though softer and not glossy, grows in a habit similar to that of the common Mediterranean rosemary, although the two species are not related.

Eriocephalus africanus is fragrant, with lightly felted foliage that gives the plant a matt silvery appearance.

The inflorescences are small brown and pale yellow heads borne in corymbs; each head bears a few bisexual ray florets with abortive ovaries and snowy white petals that practically cover a bush in flower.

[2] Ecologically the plant is important to many insects as a source of nectar and pollen, and as a minor browse to flocks and antelope.

[3] Essential oil extracts of E. africanus are prepared by steam distillation, and contain the following primary aroma components: