Eriophyllum, commonly known as the woolly sunflower, is a North American genus of plants in the family Asteraceae.

The genus is native to western North America (USA, Canada, northwestern Mexico), with a concentration of narrow endemics in California.

Eriophyllum is an annual or perennial shrub or subshrub, some species growing to a height of 200 cm (6.7 feet).

Leaves present generally alternate and entire to nearly compound, with woolly hairs on some of the species.

Phyllaries are either free or more or less fused; the receptacle presents typically flat, but naked.