He moved to Haugesund in his teens to study food and restaurant management, but dropped out during his first year to continue his music career.
During his early career, he was easily recognizable for his "emo" style and appearance, but during his musical hiatus, he dropped this look.
In early 2008, Bratland attended the Bergen auditions for Norske Talenter where he, sporting a black Marilyn Manson T-shirt, performed "O Holy Night".
On 27 October Sony BMG released his debut album True Colours, which hit gold status in short time.
In early 2010, Bratland retired from the spotlight after suffering from a burnout following his massive workload the previous two years.
In a 2011 interview with VG, he did not deny a possible comeback in the future, but confirmed that music was no longer his main priority, as he got "fed up with being famous".
Bratland publicly acknowledged that he was gay during an interview with God Kveld, Norge in 2010, after two years of speculation from the press.