For over 60 years, the company has produced farm toys for industry brands such as: John Deere, Case IH, New Holland, and AGCO.

Ertl has also, on different occasions, acquired the licenses to produce die-cast vehicles and figurines as well as model kits for Looney Tunes, Garfield, Thomas the Tank Engine & Friends, Tugs, Theodore Tugboat, Super Mario Bros. DC Comics, and Star Wars.

Important Dates in Racing Champions/Ertl Company History[2] In the late 1970s, Ertl offered a series of plastic model kits of heavy commercial trucks, over-the-road trailers, tractors, plows, and farm wagons.

In the 1980s, Ertl got licenses to produce and commercialise model cars from movies and TV series, such as KITT from the Knight Rider and the Bat-vehicles from the 1989 Batman film.

[citation needed] Ertl has also produced a number of die cast airplane models over the years, including some promotional items for Texaco,[4] Continental Airlines[5] and others.