[3] The company's General Manager is Joe Cuello, formerly an executive at MTV, then Chief Creative Officer at TuneCore.
[8] A press release from the company described the service as having a "proprietary loyalty program" which allows "monetization of social engagement through e-commerce and in-app advertising".
[23] FastCompany wrote extensively about Renner's app in April 2019, calling it "a surprising new kind of social media".
"[12] The community developed to include memes, selfies, and a "Happy Rennsday" event on Wednesdays.
In September 2019, comedian Stefan Heck wrote about discovering that any replies through the app would appear as if they were sent by Renner himself in push notifications.