Essential Media Communications was founded in 1997 by Tony Douglas, with the Australian Education Union as its first client.
In 2004, it launched the inaugural Essential Report, the result of regular public polling on social issues in Australia.
[5] The Essential Report is a regular poll of topical political and social issues in Australia.
Further detail, including the wording of each question and breakdowns of demographic groups, are published online at essentialreport.com.au.
[6] Essential Media also publishes its methodology and compliance with Australian Polling Council Quality Mark standards.