Ethical persuasion concerns the moral principles associated with a speaker's use of persuasion to influence an audience's beliefs, attitudes, intentions, motivations, or behaviors.
Baker and Martinson present a five-part test which defines the five principles of truthfulness, authenticity, respect, equity, and social responsibility (i.e., the importance of the common good).
[2] Thus, the TARES test serves as a metric of a speaker's adherence to some ethical principles in professional persuasive correspondence.
Fitzpatrick and Gauthier ask several questions of their own to evaluate the ethics of persuasion: Relatedly, the ethics of rhetoric is concerned with a person's ability to resist the temptation of helping themselves by harming others.
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