It officially started its business in 2007 and attracted one million subscribers in the first fifty days of the launch of its operations.

e& was the first company to provide 3.5G and 4G services while not needing its customers to change their SIM cards, in addition to consistently developing its network.

[citation needed] Etisalat spent more than 50 billion pounds over a period of 12 years to develop its network and infrastructure.

Etisalat sponsored Al-Ahly Club shirt for three years for £135 million, after a rife competition with Vodafone.

[citation needed] On October 19, 2022, Etisalat announced their sponsorship for the second time for Al Ahly on a 4-year deal worth 800 million EGP, replacing WE as the club's main sponsor.