Affiliated to the Worker's Party in the early 80s, he was the creator and first editor of the magazine Teoria e Debate, published by Fundação Perseu Abramo.
As a journalist, he was director of magazines such as Set, Superinteressante, Playboy and Quatro Rodas, culture and television critic in newspapers like (Folha de S.Paulo, O Estado de S. Paulo, Jornal do Brasil) and magazines as (Veja, Nova Escola and Sem Fronteiras), besides being Editorial Secretary of Editora Abril.
From January 2003 to April 2007, he directed Radiobrás (Empresa Brasileira de Comunicação S.A), leading the process of revitalization and repositioning of the company.
His work was positively received by the press, the critics and other politicians and intellectuals, granting him national and international prizes.
Currently, he is a member of the Curator Council of the Fundação Padre Anchieta, he works occasionally for O Estado de S. Paulo and with the website Observatório da Imprensa.