Eugenia "Eggie" Apostol (born September 29, 1925) is a Filipino publisher who played pivotal roles in the peaceful overthrow of two Philippine presidents: Ferdinand Marcos in 1986 and Joseph Estrada in 2001.
[1] Apostol was born on September 29, 1925, the second child and second daughter among eight children of Fernando Ballesteros Duran, a doctor and member of the National Assembly, and Vicenta Obsum.
She found light work in handling, as editor and writer, the traditional women's beat of home, fashion, food, and human-interest features, and had a knack for infusing something lively, fresh, and innovative into what would otherwise be "canned" and conventional.
[2][5] During the dictatorship of Ferdinand Marcos, Apostol used the variety magazine as a platform to air anti-government views, publishing articles that would otherwise be banned in less independent media.
It had 16 pages of photographs showing Aquino's body, the multitudes that came to view it, and the massive funeral parade that wound through the streets of Manila for almost 12 hours.
In the coming months, as momentum built for the People Power revolution that would topple Marcos three years later, Apostol turned the tabloid into a weekly endeavor, putting it out from a raggedy office that, for security reasons, did not even have the publication's name on the door.
[2] In February 1985 the trial of the military personnel accused in the Aquino murder commenced, conducted by the Sandiganbayan, a special court for officers of the state.
When President Ferdinand Marcos announced in November 1985 that a snap presidential election would be held in February 1986, Apostol saw it as an opportunity for a "concerted anti-dictatorship campaign".
Undeterred, Apostol pushed ahead with a seed capital of a million pesos from the profits of Mr & Ms, using the printworks of Betty Go-Belmonte's family.
Apostol originally envisioned a cooperative-owned newspaper but the pressure of events led to the Philippine Daily Inquirer (PDI) being registered as a corporation, with the stipulation that only permanent employees could own stocks in the paper.
The newspaper started with a staff of forty in a hundredsquare-meter office and a circulation of thirty thousand copies limited largely to Metro Manila.
In just three months after its appearance, it became the leading Philippine broadsheet, accounting for 22.3 percent of the Metro Manila market, making it the country's number one daily in terms of circulation.
"[2] Juan Ponce Enrile filed suit against Apostol, alleging that she had diverted funds from Mr & Ms to establish the Inquirer.
Apostol severed all corporate and editorial ties with the Philippine Daily Inquirer on January 26, 1994, resigning from the board and retiring from the paper.
[2] On January 9, 1996, Apostol founded the Foundation for Worldwide People Power (later renamed as Eggie Apostol Foundation in 2012),[14] a non-profit organization based in Pasig with the aim to improve facilities and teaching in Philippine public schools, publish books and produce video documentaries about martial law under Ferdinand Marcos, the assassination of Benigno Aquino Jr. and the People Power Revolution titled Duet for EDSA (1996), Batas Militar (1997), Dead Aim: How Marcos Ambushed Philippine Democracy (1997), Lakas Sambayanan: People Power (2002), EDSA 1986: Mga Tinig ng Himagsikan (2006) and Beyond Conspiracy: 25 Years After the Aquino's Assassination (2008).
The paper was met with bomb threats, hate mail, and libel suits from Estrada supporters, who at one point published an imitation tabloid in an attempt to undermine the Pinoy Times.
But the assassination of Aquino, which sparked [the People Power Revolution], galvanized Apostol and Magsanoc to break the local media's complicit silence surrounding Marcos' oppressive rule.
In late 1985 they phased out Mr. & Ms. Special Edition and launched the Philippine Daily Inquirer, trailblazing a brand of hard-hitting, mischievous, in-your-face reporting that tested the limits of a dictator's tolerance and helped Filipinos win their freedom.
Today, the Inquirer is the country's largest newspaper and, while sometimes criticized for sensationalism, it has been unflinching in its coverage of government and the Philippines' uneasy transition to democracy.