Eugenia Benbow Sheppard (July 24, 1899[1] – November 11, 1984) was an American fashion writer and newspaper columnist for some 80 newspapers (including the Columbus Dispatch, New York Post, The Boston Post, and most notably, the New York Herald Tribune.

Her fashion columns at the New York Herald Tribune carried Joe Eula's illustrations.

[4] She also collaborated with Earl Blackwell on writing two novels, Crystal Clear (1978)[5] and Skyrocket (1980),[6] both set in the fashion world.

[2][7] Andy Warhol succinctly memorialized her in his diary entry of Monday, November 12, 1984, writing, "Oh and the day had started out with Eugenia Sheppard dying of cancer.

Winners include Robin Givhan, Cathy Horyn, Nina Hyde, and André Leon Talley.